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Capitalism

February 22, 2021 - grist

Yes, alt seafood is good for the planet. But what about the taste?

Yes, alt seafood is good for the planet. But what about the taste?
Plant-based salmonCredit: Hooked

Long before burgers were Impossible and fish had no fins, there was the lowly carob seed.

In the 1970s, the burgeoning natural-foods movement embraced carob as a “healthy” alternative to chocolate. The chalky, cloying substance went on to rob countless children of their childhoods. It eventually fell out of favor, mostly because it was universally loathed, but there’s a lesson here for anyone trying to create delicious ersatz products: It must approach the taste and texture of the original. Most players in today’s alt-protein sector have internalized this point.

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