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activism

October 15, 2018 - BOF

Why Fashion’s Anti-Fur Movement Is Winning

Why Fashion’s Anti-Fur Movement Is Winning
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The anti-fur movement has ebbed and flowed for decades. Calvin Klein stopped using fur in 1994, the same year Peta ran a campaign featuring supermodels including Naomi Campbell and Christy Turlington, who claimed they would “rather go naked than wear fur.” Ralph Lauren, Tommy Hilfiger and Selfridges barred fur in the mid-2000s. More recently, Hugo Boss joined the no-fur list in 2015, followed by Armani the following year. Gucci kicked off the latest wave of brands announcing fur bans in October 2017.

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