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April 11, 2019 - The Washington Post

What’s in a name? The battle over alternative meat, milk and rice labeling rages on.

What’s in a name? The battle over alternative meat, milk and rice labeling rages on.
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Legislation around the country and world aims to block newcomers from being able to use some of those words to describe their products.

It’s all in service of reducing consumer confusion and protecting their businesses, say proponents of the milk and meat industries — and recently, the rice industry has joined the fight. The people who make and advocate for plant-based meats and milks, and veggie-based rices, counter that consumers aren’t buying these products because they’re confused and think they’re something else; they’re buying them because they know the products are alternatives, and these consumers want them.

Read more at The Washington Post


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