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Activism

October 26, 2020 - The Guardian

Veganuary movement to welcome 1 millionth participant

Veganuary movement to welcome 1 millionth participant
Enslaved chicken in cageCredit: Veganuary

UK-based campaign boosted by surge in people buying plant-based food during the pandemic.

The global Veganuary movement will this week welcome its 1 millionth participant since the meat-free pledge was launched seven years ago, bolstered by a surge in consumers tucking into more plant-based foods during lockdown.

The UK-based campaign, which has asked people to pledge to eat a vegan diet for the month of January since 2014, said hitting the 1 million supporters’ mark was a huge milestone. The total includes the 400,000 participants who signed up earlier this year, and compares with 250,000 in 2019 and 170,000 in 2018.

Many more people are believed to have taken part in the event without signing the official pledge, and a significant number have continued with plant-based diets beyond January.

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The Guardian


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