November 25, 2020 - Outside Online

The New Wave of Fishless Fish Is Here

Food scientists and marketers are creating healthy, plant-based, imitation tuna, crab, and shrimp that look and taste like the real thing. Better yet, switching to faux seafood will help curb our reliance on an international fishing industry that has become an environmental and human-rights disaster.

The year 2020 has not been good to many things, but it has been very, very good to the tuna melt. As the world got weird and we sheltered at home, many of us hankered for the familiar, the stable, the uncool. And there was the tuna melt waiting for us, as uncool as ever.

References to the sandwich spiked on Reddit. New recipes (more or less indistin­guishable from the old recipes) flowed onto the internet.

I, too, felt the allure. So, during the height of the pandemic, breaking away from the monotony of the keyboard, I made myself a lunch of soaring satisfaction: crispy bread and creamy tuna under a warm security blanket of cheese. What made it especially gratifying, however, was that it was the first tuna melt of my life that involved no fish at all. It was made with a new plant-based faux tuna called Good Catch, and while I can’t exactly say it changed my life, it definitely changed my lunch.

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