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Legal / Regulatory

October 23, 2020 - The Vegan Society

Vegan campaigners to continue industry pressure as EU bans dairy-like names for vegan products

Vegan campaigners to continue industry pressure as EU bans dairy-like names for vegan products
Daiya Vegan ProductsCredit: Daiya Foods Inc.

The European Parliament has today strongly rejected a proposal to ban the use of words like ‘sausage’ and ‘burger’ to describe vegan and vegetarian products in a victory for common sense.

MEPs voted down the proposed veggie burger ban amendment – with 379 against, 284 for and 27 abstentions – after deciding that consumers are not misled by vegan meat names.

However, in a surprise move, MEPs also voted to ban any indirect reference to dairy products for plant-based foods, meaning that descriptions such as 'yoghurt-style' or 'cream imitation' will not be allowed.

This decision will have a financial impact on the quickly growing plant-based sector.

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