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July 01, 2020 - Physicians Committe for Responsible Medicine

USA: Iowa Governor Targeted with Hard-Hitting Billboards

USA: Iowa Governor Targeted with Hard-Hitting Billboards
PCRM Iowa BillboardFile Photo / © Photabulous!

Doctors group files complaint demanding that state authorities shut down slaughterhouses and promote plant protein. Two hard-hitting billboards that directly address Gov. Kim Reynolds were installed June 29 and will remain posted until July 26 near the governor’s residence.

The billboards confront the governor with the message: “Governor Reynolds: Pork Shortage? No Problem! PromotePlantProtein.org!” The billboards show a farmer in a field of soybeans and sunflowers—both healthful sources of protein. Consumers in Iowa and elsewhere are increasingly embracing plant-based protein products like veggie dogs and veggie deli slices. These products are money-makers for the companies that manufacture them.

“Through grants and tax credits, Governor Reynolds should support companies that produce healthful, virus-free plant-based protein,” says Susan Levin, MS, RD, director of nutrition education for the Physicians Committee. “A transition from fatty pork to plant-based protein will improve heart health in the heartland, and shutting down the slaughterhouses will result in fewer coronavirus infections among workers.” One of the most profitable manufacturers of plant-based protein, Impossible Foods, reports zero coronavirus cases at its facility in Oakland, Calif.

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Physicians Committe for Responsible Medicine


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