vegan news anti-speciest news animal rights news
vegan news anti-speciest news animal rights news


January 11, 2019 - The Vegan Authority

UK becomes world leader for new vegan food launches

UK becomes world leader for new vegan food launches
Credit: Edgar CastrejonFile Photo / © Photabulous!

In 2018, the UK overtook Germany as the world leader, dominating new vegan product development, Mintel reports.

As many as one in six (16%) of food products launched in the UK in 2018 had a vegan/no animal ingredients claim, doubling from just 8% in 2015.

Accelerating demand for plant-based foods has been driven by the rising number of vegans, a sharp rise in UK meat-free consumption, and programs like Veganuary which encourages people to try veganism for the month of January.

The number of vegans in the UK has surged by 700% in the past two years and now exceeds three-and-a-half million or 7% of the population according to research by with vegetarians comprising an additional 14% of the population.

A number of high-profile celebrities such as Ariana Grande, Benedict Cumberbatch, and Ellie Goulding, who advocate veganism is undoubtedly partly to thank for the diet’s shift from a more esoteric subculture into the mainstream.

In addition to the growing vegan population, 34% of British people are choosing to reduce their meat consumption in the six months to July 2018 - either for health, ethical or to reduce their carbon footprint.

The German market is now seen as "mature and saturated" with fewer new vegan product developments which fell from 15% in 2017 to 13% in 2018. For Europe as a whole, about one in ten (9%) food products launched in 2018 were vegan, including no animal ingredients.


Vegan-life — Feature Articles

Most Read - Last 30 Days

  1. New Year wishes for non-vegans
  2. The Vegan Authority: Top 10 Stories of 2018
  3. Climate change: The massive CO2 emitter you may not know about
  4. The 10 films sure to turn meat-eaters vegan
  5. Kale Is Actually One of the Healthiest Things You Can Eat
  6. Beyond Meat is going public: 5 things to know about the plant-based meat maker
  7. How sugar could affect your gut bacteria and harm your health
  8. The World in 2019: The year of the vegan
  9. Embrace a Fake Meat Future for Its Lesser-Known Benefits
  10. Six global food and wellness trends for 2019 – from marijuana edibles to fish-free tuna

Some photos and photo services
generously donated by Photabulous


Fabulous Photos