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November 02, 2018 - European Sting

The vegan economy is booming – and Big Food wants a slice of it

The vegan economy is booming – and Big Food wants a slice of it
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Once dismissed as a trendy food fad and a fringe concern, veganism is now going mainstream. 

Growth in sales of plant-based food jumped 20% in the USA between June 2017 and June 2018, according to research conducted by Nielsen on behalf of the Plant Based Foods Association. That equates to a value of $3.3 billion. 

Some of the world’s largest food brands and producers are now throwing their weight behind this shift, keen to benefit from changing eating and food spending habits.

Read more at European Sting


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