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Vegan Life

May 24, 2020 - AWAKEN

The Untold (Vegan) Story Of Baskin-Robbins

The Untold (Vegan) Story Of Baskin-Robbins
Baskin-Robbins LogoCredit: Baskin-Robbins

Life could have been sweet for John Robbins…

The only son of Irvine “Irv” Robbins, co-founder of Baskin-Robbins, John was next in line to assume the family legacy and reign over what is now the world’s largest chain of specialty ice cream shops. The more he learned, the more uncomfortable he became with the environmental, health, and ethical implications of dairy, and despite the familial and financial repercussions, John ultimately decided not to pick up the proverbial ice cream scoop. In light of the introduction of the company’s first two vegan flavors, we caught up with Robbins (John, that is) to get the backstory of the ice cream legacy that could have been.

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