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Activism

June 04, 2020 - Vegan Food and Living

The Evolution of Alternative Meat and What Needs to Happen Next to Convert Widespread Meat Lovers

The Evolution of Alternative Meat and What Needs to Happen Next to Convert Widespread Meat Lovers
Burgers, Beyond Meat File Photo / © Photabulous!

Eshchar Ben-Shitrit, CEO and founder of Redefine Meat, shares his insight on the Alt-Meat movement and outlines some of the key factors that are essential to driving meaningful change among global meat lovers

In recent years, there has been a significant increase in awareness of the sustainability issues deriving from our current meat consumption and its damaging impact on the environment.

As a result, the pressure is on more than ever to create a meat alternative that can be enjoyed by all, converting ‘Alt-Meat’ from an often-considered niche product into one adopted by your everyday meat lover.

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