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July 10, 2020 - Faunalytics

Targeting the Conscious Mind to Reduce Demand for Meat

Targeting the Conscious Mind to Reduce Demand for Meat
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Education and self-monitoring interventions targeting conscious determinants of behavior could contribute to reducing the demand for meat on a population-wide level.

The adverse relationship between meat consumption and public health is multifaceted: red and processed meat increase the risk for cardiovascular disease, diabetes, and cancer; meat production contributes to the increased pollution of air and drinking water; microbial resistance and vector-borne disease pose additional threats. Encouraging people to reduce their meat intake poses its own challenges, but a growing body of research is providing insight into the most effective ways of doing so.

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