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Capitalism

July 09, 2020 - Food Business News

Plant-based meat placement matters, says Kroger

Plant-based meat placement matters, says Kroger
Shopper, Meat DepartmentCredit: Beyond Meat

CINCINNATI — Sales of plant-based meat alternatives increased by 23% when merchandised in the meat department at grocery stores, according to new research from the Plant Based Foods Association and the Kroger Co.

The placement of plant-based proteins was tested during a 12-week period prior to the coronavirus pandemic at 60 stores in Colorado, Indiana and Illinois. Within the Midwest, where more flexitarians are emerging, sales of plant-based meat alternatives increased 32% compared to control stores during the testing period. In the Denver area, which already had a large concentration of plant-based consumers, sales were 13% higher.

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