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August 11, 2019 - CNBC

Plant-based fish could be the next Impossible Foods win, and save the oceans

Plant-based fish could be the next Impossible Foods win, and save the oceans
Credit: Vikas Anand DevFile Photo / © Photabulous!

Plant-based fish companies say their products will not contain the mercury or microplastics found in regular fish and will help reverse the adverse effects overfishing has had on our oceans.

Impossible Foods, which is headed into grocery stores with its meat patty after getting FDA approval for the key ingredient heme earlier this week, recently announced it is working on a plant-based fish recipe as part of the company’s mission to create replacements for all animal-based foods by 2035. The fish product will also use heme, the molecule responsible for making Impossible Burgers “bleed,” to recreate the fish flavor without using an ounce of animal product.

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