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July 18, 2019 - MarketWatch

More meat eaters are ordering plant-based burgers when dining out

18% of the adult population say they’re trying to incorporate more plant-based foods into their diets.

“Plant-based burgers allow consumers to substitute without sacrifice. They get the ‘burger’ experience while assuaging their need for more protein and social concerns,” says Darren Seifer, NPD food and beverage industry analyst. “U.S. consumers have not given up on beef burgers, but are willing to mix things up every now and them.”

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