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October 07, 2019 - Wall Street Journal

Meat, Milk Groups Seek to Defend Supermarket Turf

Meat, Milk Groups Seek to Defend Supermarket Turf
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Dairies and ranchers want to push plant-based alternatives off their turf.

Almond, oat, coconut and other milk alternatives have contributed to the steady erosion in sales of cow’s milk over the years. Now, newer meat alternatives made by Impossible Foods Inc. and Beyond Meat Inc. are raising similar concerns for ranchers.

They want legal limits on the ability of plant-based producers to call their products milk or meat. This year 45 bills have been introduced in 27 states that seek to police the labeling of plant-based products and cell-cultured meats, according to the National Conference of State Legislatures.

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