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vegan news anti-speciest news animal rights news


December 17, 2018 - The Vegan Authority

Keep 2019 Kind - Leave Wool Behind

Keep 2019 Kind - Leave Wool Behind
PETA: Leave Wool Behind CampaignFile Photo / © Photabulous!

Join Alicia Silverstone, PETA, and compassionate people around the globe in ringing in a wool-free 2019. 

“Wool, in general, has not been thought about by many, many people,” says Silverstone. “It’s just not something that’s really brought to their attention.” 

By posing for a new PETA billboard, Alicia has found a way to put the cruelty of wool on everyone's radar. The billboard which in the middle of New York’s Times Square, for all to see, will stay there through the New Year’s Eve ball drop.

In a behind-the-scenes video for PETA, Alicia reveals the naked truth about wool. “[I]t’s just so fast, the shearing process,” she says. “[The sheep are] cut, they’re harmed. They get very seriously wounded, and there’s no care for them when they’re wounded. 

PETA has released 11 exposés [warning disturbing footage] showing how sheep suffer for wool. They looked into 99 sheep operations on four continents where sheep were systemically beaten, kicked, punched, and mutilated in the wool industry. Impatient workers were caught punching, kicking, and stomping on sheep, some of whom die from the abuse. When the animals are no longer profitable to the wool industry, they’re slaughtered.


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