vegan news anti-speciest news animal rights news
vegan news anti-speciest news animal rights news

capitalism

February 06, 2019 - World Resources Institute

It’s All in a Name: How to Boost the Sales of Plant-based Menu Items

It’s All in a Name: How to Boost the Sales of Plant-based Menu Items
File Photo / © Photabulous!

Highlight Provenance

During the lunchtime rush, people visiting the Panera Bread in the North Hills Shopping Center in Los Angeles were ordering more black bean soup than usual. A simple name change that highlighted the origin of the dish made the difference.

The North Hills branch of the 2,000-strong Panera chain was one of 18 locations in the L.A. area to switch the name of "Low Fat Vegetarian Black Bean Soup" to "Cuban Black Bean Soup" in a month-long naming test in January 2018. This easy swap resulted in a 13 percent uplift in sales of the black bean soup in these locations.

Read more at World Resources Institute


Capitalism — Feature Articles

Most Read - Last 30 Days

  1. Animals - the first space explorers
  2. Plant-based milks on the rise: A quarter of Britons are drinking them
  3. Half of us are going vegan with our beauty regime so here's a round-up of the best vegan brands...
  4. Why young Germans think this career is the wurst
  5. AUSTRALIA: Farmers let vegans say goodbye to animals before slaughter in peace deal
  6. Panama becomes first Central American nation to ban plastic bags
  7. Why US bird attacks on humans are on rise
  8. Greta Thunberg: ‘They see us as a threat because we’re having an impact’
  9. Plant Protein to Become $85 Billion Business in Food Revolution
  10. Which vegan milk is best for the environment?

Some photos and photo services
generously donated by Photabulous

Photabulous

Fabulous Photos

PARIS · TORONTO · AMSTERDAM