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December 30, 2018 - The Vegan Authority

Irish Media company refuses to run 'Dairy Takes Babies from their Mothers' vegan ad

Irish Media company refuses to run 'Dairy Takes Babies from their Mothers' vegan ad
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For the third year running, Exterion Ireland, the only company that carries ads on bus and trains in Ireland, is refusing to run Go Vegan World ads.


By refusing to run these ads, Exterion Media, the only company that carries ads on bus and trains in Ireland, is denying the public to the information about how animals are treated in the dairy industry.

Go Vegan World launched its animal rights and vegan education advertising in Ireland three years ago. It now runs ads across the UK as well as internationally. It is currently running a massive campaign consisting of more than 2000 ads for Christmas and New Year in Ireland and the UK. The ads feature sheep, pigs, turkeys and cows with messages such as: “Veganism = Recognising Me as Someone, Not Something”; “Defenceless & Innocent Yet We Kill Them”; “It’s Not A Personal Choice When Someone is Killed”, and “Dairy Takes Babies from their Mothers”.

The group states that the aim of the ads is to remind people that the animals we eat, wear and use in other ways are capable of physical and psychological feelings and, as a result, we do not have the right to use or kill them.

The ads feature on buses, street signs, billboards and in print outlets owned by several advertising companies.

However, some ads were rejected by Exterion Media, the company contracted by Dublin Bus and Irish Rail to sell advertising space on buses and in train stations. The ad in question featured a mother cow and her calf and the statement “Dairy takes babies from their mothers.” The same ads are published by other Irish advertising companies and by Exterion Media in the UK.

The media company has failed to-provide specific reasons to Go Vegan World for refusing to run the ad, citing only very broad grounds, “Might adversely affect the interest of the site owner” and “Might result in Exterion Media being in breach of any of its contractual obligations to a site owner,” but refusing to provide any specifics.

"Exterion Media has a preferential concern for the Irish dairy industry over the rights of the public to the information in the Go Vegan World ads” says Sandra Higgins, Founder & Director of Go Vegan World.

VA


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