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Nutrition

September 20, 2020 - Financial Express

INDIA: The green movement: The push for a plant-based diet is getting bigger worldwide

INDIA: The green movement: The push for a plant-based diet is getting bigger worldwide
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Vegetarianism is a way of life in India, something the meat-eating West is now trying to turn to. Mock meats are acknowledged and plant proteins have proven to be comparable substitutes to meat as many food start-ups and manufacturers have started to accept the importance of the plant-based food trend.

A hot commodity globally, meat alternatives brands like Beyond Meat and Impossible Foods have opened avenues for a larger market. Impossible Foods secured a $200-million funding in August 2020, raising the company’s total investment since 2011 to $1.5 billion.

However, the need to consume a healthy and immunity-boosting diet, especially during the pandemic, has made animal activists, vegans and health experts raise an alarm against killing of animals and so have the consumers and restaurants in adapting it as part of the diet plan.

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Financial Express


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