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September 08, 2019 - Tribune India

INDIA: No mocking this meat

INDIA: No mocking this meat
Credit: Good Dot

At a time when being a vegan is the in-thing, mock meat has been making inroads into Indian markets for a while now. Mock meat is a healthier, more environment-friendly and cruelty-free option.

With rising health concerns, people have started to ditch high cholesterol meat products that tend to cause heart diseases and diabetes. According to various studies, non-vegetarians are twice as likely to get diabetes and heart diseases. Besides, the campaigns aimed at highlighting the cruelty to animals are nudging many over to the vegetarian terrain. For the record, India's 70 per cent of the population is non-vegetarian and almost 300 crore chickens are slaughtered each year.

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Tribune India

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