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June 24, 2020 - CNBC

Impossible Foods CEO says the meat industry will be obsolete in 15 years — 'That's our mission'

Impossible Foods founder and CEO Patrick Brown told CNBC on Tuesday that the meat industry is in the midst of a reckoning.

As more consumers seek out healthier food options, Brown is convinced that the animal-based market will be obsolete within the next two decades.

“From a nutritional standpoint our products match the protein quality and content of the animal products that they replace” and “ours is a clear winner from a health and nutrition standpoint,” he said in a “Mad Money” interview.

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