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Carnism

January 14, 2021 - PRNewswire.com

Identity of Primary Plant-Based Food Consumers May Surprise, reports Packaged Facts

Identity of Primary Plant-Based Food Consumers May Surprise, reports Packaged Facts
Consumer with Beyond Beef productCredit: Beyond Meat

ROCKVILLE, Md., Jan. 14, 2021 /PRNewswire/ -- Despite use of plant-based meat or dairy products being highest among those following vegan, vegetarian, or pescatarian diets, it's omnivores and flexitarians who make up the lion's share of consumers who eat these products due to their sheer numbers, reports market research firm Packaged Facts in the report Vegan, Vegetarian, and Flexitarian Consumers. This reveals that both the current and addressable market for plant-based products depends on omnivores and flexitarians using more of these products, especially beyond this month's Veganuary campaign encouraging people to try a plant-based diet.

"Although plant-based meat and dairy alternatives do appeal to some vegans and vegetarians, they are more targeted toward the preferences of omnivores and the more plant-focused flexitarians who are most open to replacing animal products in their diet with other foods," says Jennifer Mapes-Christ, food and beverage publisher for Packaged Facts. "Vegans and vegetarians make up just a small portion of the population, while omnivores and flexitarians combined account for the vast majority. Thus, these large groups represent a larger potential market for plant-based meat and dairy alternatives than the vegans and vegetarians these products were first developed for decades ago."

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