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August 14, 2019 - European Sting

How Big Food is responding to the alternative protein boom

How Big Food is responding to the alternative protein boom
Credit: Mojo JojoFile Photo / © Photabulous!

Plant-based foods are leading growth for the food sector: with US sales growing sales by 31% over the last two years vs 4% for retail food sales. It’s no wonder that terms like “plant-based” and “vegan” now regularly appear in company communications.

On average, humans slaughter over 70 billion animals for food every year. That’s 130,000 animals every minute.This scale is only possible because we’ve transformed animal agriculture from a predominantly pastoral, family-owned farming system to an industrialized system of livestock production. It’s one that has created a $1.5 trillion industry, serving as the backbone for the rise of Big Food.

But increasingly, it’s a system that is under scrutiny for the scale of its impact on people and the planet. These concerns are driving consumers to seek substitutes and inspiring innovators to meet this market demand without the actual animal. For the first time since the advent of industrial animal agriculture nearly 60 years ago, alternative plant-based proteins present a viable path forward.

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