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November 20, 2018 - The Vegan Authority


Hormones and antibiotics in dairy-based products driving consumers to plant-based alternative

Hormones and antibiotics in dairy-based products driving consumers to plant-based alternative
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Concerns about the use of hormones and antibiotics in dairy, as well as a growing consciousness about health and wellness is driving growth in the plant-based beverage market.

This sector is expected to grow at a compounded annual rate (CARG) of 6.7% over the next 10 years to 2028 owing to the changing habits of consumer towards plant-based alternatives. Future Market Insights (FMI), revised its forecast for this market sector up from their previous estimate of 5.2% CAGR.

The report outlines that consumers are increasingly conscious about health and wellness and want to consume products that are healthy and natural without compromising flavour or taste. The growing epidemic of obesity, diabetes and cardiovascular diseases, largely associated with the meat and dairy centric Standard American Diet (SAD), is heightening this trend to make healthier dietary choices. But rising food safety concerns associated with the usage of hormones and antibiotics in dairy-based products is also driving this trend to plant-based alternatives. 

Big companies are taking notice, according to FMI, and positioning themselves accordingly by acquiring or investing in plant-based companies, and offering a wider choice of plant-based products.

And finally, but not least, a rising number of vegans, vegetarians and those moving towards more plant-based eating is creating a growing demand for plant-based foods of all varieties, in both the alternatives beverage market and for plant-based foods as a whole which provide a simple, clean, healthy, nutritious way of eating.


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