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January 12, 2019 - BBC News

Greggs: How its vegan sausage roll stormed social media

Greggs: How its vegan sausage roll stormed social media
GreggsFile Photo / © Photabulous!

The launch of a vegan sausage roll that propelled it into the headlines.

It was another example of how Greggs has harnessed social media to boost profits.

The marketing campaign - helped by a debate over whether the vegan product could be called a sausage roll at all - has been called "a master class in public relations" by the industry magazine PR Week.

The campaign was, crucially, delivered with a sense of humour and made no attempt to preach a vegan message.

Read more at BBC News


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