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August 12, 2019 - The Guardian

Dr Martens' profits up 70% with success of new 'vegan' range

Dr Martens' profits up 70% with success of new 'vegan' range
Credit: Dr. Martens - Vegan 1460File Photo / © Photabulous!

Profits at Dr Martens surged by 70% in the year to the end of March, boosted by the success of designs such as its “vegan” range of boots.

Sales of the vegan range – which replaces the leather upper with synthetic polyurethane plastic – have increased by “multiple hundreds of percent” in recent years, according to its chief executive, Kenny Wilson. Vegan boots now account for 4% of the shoemaker’s sales, amid increasing awareness of the environmental impact of livestock among consumers.

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