Capitalism

November 30, 2019 - Fast Company

Chobani's empire was built on Greek yogurt. Here's why its next move is oat milks

Chobani CEO Hamdi Ulukaya is standing in his company's industrial-­chic test kitchen in lower Manhattan, gleefully doing shots. He's not drinking alcohol, but something that is, at least for him, another kind of controlled substance: milk.

Yes, the Greek yogurt titan - the man who once milked cows for a living is sensitive to dairy. Around the time his trademark mop of curly hair began turning salt-and-pepper, Ulukaya realized that he was lactose intolerant and stopped drinking milk. Then, about a year ago, he began stealthily developing his own plant-based alternative.

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