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Capitalism

November 30, 2019 - Fast Company

Chobani's empire was built on Greek yogurt. Here's why its next move is oat milks

Chobani's empire was built on Greek yogurt. Here's why its next move is oat milks
Hamdi UlukayaCredit: Chobani - Facebook

Chobani CEO Hamdi Ulukaya is standing in his company's industrial-­chic test kitchen in lower Manhattan, gleefully doing shots. He's not drinking alcohol, but something that is, at least for him, another kind of controlled substance: milk.

Yes, the Greek yogurt titan - the man who once milked cows for a living is sensitive to dairy. Around the time his trademark mop of curly hair began turning salt-and-pepper, Ulukaya realized that he was lactose intolerant and stopped drinking milk. Then, about a year ago, he began stealthily developing his own plant-based alternative.

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