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January 27, 2019 - The Vegan Authority

Celebrity Vegan suite offered at Sundance Film Festival

Celebrity Vegan suite offered at Sundance Film Festival
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Premiering this year at the Sundance Film Festival is the V SUITE, dubbed as a "vegan/plant-based oasis in the snow."

The Vegan VIP Experiences, Inc. luxury suite was a collaboration between Adriana Ryan, CEO and Founder of UGLY by nature toothpaste and Paolo Sadri of TMG Films with the mission of providing vegan celebrities a respite that caters to their cruelty-free lifestyle during the busy film festival. It features prepared vegan meals by Miami-based chef Stephanie Lobato, as well as massage and yoga lessons.

Some of the biggest names in the entertainment industry attend the Sundance Film Festival, a program of the Sundance Institute, which takes place annually in Park City, Utah from January 30 until February 2.

As more Hollywood stars becoming vegan or adopt a plant based lifestyle, the V Suite offers a way "to relax, eat and do yoga during the hectic festival time. All while enjoying foods and products that compliment their lifestyle, in an exclusive and private setting."

“At Sundance, healthy meal options are scarce with vegan/plant-based options virtually nonexistent,” Ryan noted.

“The tight schedules, crowds, and often inclement weather can make off-site visits impossible, so we created a smarter, serene alternative that lets celebrities relax and regenerate privately.”

Robert Redford founded the Sundance Institute in 1981 to foster independence, risk-taking, and new voices in American film.

“Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.”


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