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January 17, 2020 - INews

Vegan boost as 40 per cent of meat eaters cut back and food companies rush to meet demand

Vegan boost as 40 per cent of meat eaters cut back and food companies rush to meet demand
Pub FoodFile Photo / © Photabulous

Britain’s appetite for meat is falling, with four in every 10 consumers reducing how much of it they eat, and more than one in four new food product launches in 2019 labelled vegan to meet the demand.

A wave of meals and snacks aimed at vegans, vegetarians and flexitarians went on the market last year, from Greggs’ headline-grabbing vegan sausage roll in January to the trays of plant-based party food that filled supermarket chiller cabinets throughout December.

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