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June 19, 2019 - Bloomberg Business

Big Dairy Wants You to Know Vegan 'Butter' Isn't Actual Butter

Big Dairy Wants You to Know Vegan 'Butter' Isn't Actual Butter
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Wisconsin, and your toast, are the front lines of a widening war to slow the industry’s decline.

Until recently, the U.S. dairy industry had been relatively quiet about the proliferation of non-dairy products that use words like “milk” or “cheese.” But lately it’s been pushing back. Wisconsin, which calls itself America’s Dairyland, is one of the biggest dairy producers in the country. It’s also America’s biggest maker of actual butter.

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