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Capitalism

July 16, 2020 - U.S. News & World Report

Beyond Meat to Sell Plant-Based Patties Brazil, World's No. 3 Beef Consumer

Beyond Meat to Sell Plant-Based Patties Brazil, World's No. 3 Beef Consumer
Plant-based meat burgersCredit: Beyond Meat

CHICAGO (Reuters) - Beyond Meat Inc said on Wednesday it will sell plant-based burgers and sausages at a Brazilian high-end supermarket chain, entering the country about two weeks after launching in mainland China's retail market through Alibaba Group's Freshippo markets.

Starting on Wednesday, Beyond Meat products will be in 19 upscale St Marché stores in Sao Paulo, the richest city in Brazil. The retailer was founded in 2002 and is partially owned by the world’s biggest consumer-focused buyout firm, L Catterton. Brazil is the world's No. 3 consumer of beef after the United States and the European Union.

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