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June 06, 2019 - Reuters

Beyond Meat's home in the meat aisle sparks food fight

Beyond Meat's home in the meat aisle sparks food fight
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In a bid to directly compete with ground beef and pork sausage, Beyond Meat Inc bills itself the world’s first plant-based burger sold in the meat case of U.S. grocery stores.

The stakes are high in the battle over supermarket real estate, as upstart Beyond Meat seeks to quickly carve out its place in the meat section in the face of pushback from meat producers before more plant-based rivals from Impossible Foods and Nestle SA hit the market.

Read more at Reuters


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