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vegan news anti-speciest news animal rights news

Capitalism

June 29, 2020 - Yahoo Finance

Beyond Meat founder: Our plant-based meat is on its way to being cheaper than animal protein

Beyond Meat founder: Our plant-based meat is on its way to being cheaper than animal protein
Beyond Meat Cookout Classic© Photabulous!

One thing is abundantly clear when this writer caught up via phone with Beyond Meat (BYND) founder and CEO Ethan Brown this past Friday night: He has a lot cooking on his grille this summer.

On any given day Brown’s responsibilities include: (1) scouting out terrain to build new manufacturing capacity; (2) signing fresh distribution deals with fast-food companies; (3) giving the green light on products like the new spicy BBQ cheeseburger at Carl’s Jr. using the Beyond Meat patty; (4) thinking of ways to lower the price of the company’s meat (he has done that this summer via new value packs at Target and Walmart; and (5) refuting misguided stories on his company’s relationship with McDonald's.

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