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January 20, 2021 - Civil Eats

Are Some Animal Welfare Labels ‘Humanewashing’?

Are Some Animal Welfare Labels ‘Humanewashing’?
Chickens genetically engineered to grow fast, for profit© Photabulous!

If you’ve bought meat or eggs in a grocery store recently, you’ve probably seen a wide range of labels promising improved treatment of farm animals.

Many of these labels look similar and use the same words and imagery—think cows on pasture or strong, healthy chickens pecking in the grass—but they’re not all the same. Some come from independent, third-party certifiers, and others are created by the meat and egg industries themselves.

Now, a new report from the anti-factory farming group Farm Forward seeks to outline the differences between independent and industry animal welfare labels and expose what it calls “humanewashing” among both types of groups.

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