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November 17, 2018 - stuff.co.nz

Alternative proteins: Threat or a taste of the future?

Alternative proteins: Threat or a taste of the future?
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When Air New Zealand announced in July it would serve the Impossible Burger, a plant-based product that mimics beef, on its Los Angeles to Auckland flight, much of the nation gave a collective cry of horror.

In an interview for Time magazine Brown [of Impossible Burger] said he wanted to win over omnivores with plant-derived products that were "so delicious, nutritious, and affordable they completely replace meat from animals by 2035".

Related: Owners of New Zealand Craft Meat Company launches Vegan "No Meat Mince"

VA: The idea of raising animals as food is now only speciesist and cruel, this carnist industry is responsible for more greenhouse gas emissions than the entire transportation system. Patrick Brown of Impossible Burger also highlights that "almost half of earth's entire land area" is used either for growing crops to feed animals or for grazing land. "Cows alone far outweigh every other terrestrial mammal left on earth."

Read more at stuff.co.nz


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