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January 21, 2020 - One Green Planet

25% of New Food Products Launched in 2019 Were Vegan

25% of New Food Products Launched in 2019 Were Vegan
Daiya Vegan Food ProductsCredit: Daiya

New research shows numbers to back up the increasing popularity of plant-based diets in the UK. According to Mintel, two-thirds of Brits ate meat substitutes and one in four new products launched in the United Kingdom in 2019 were labeled as vegan.

The news media has been reporting on the increase of vegan products and diets throughout 2019. Meat-free food sales increased in the country by 40% in 2019. Britons spend approximately £816 million on meat-free food in 2019. 25% of consumers said the environmental benefits made them eat less meat, and 32% said it was for health reasons.

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