vegan news anti-speciest news animal rights news
vegan news anti-speciest news animal rights news

capitalism

April 06, 2019 - The Washington Post

The Impossible Burger is a wake-up call to the meat industry

 The Impossible Burger is a wake-up call to the meat industry
Credit: Impossible Burger - FacebookFile Photo / © Photabulous!

America may have reached Peak Meat.

Today’s meat alternatives aren’t aimed at the relatively small market of dedicated vegans and vegetarians. They’re targeted to the likes of me: people who will only give weight to the environmental impacts of large-scale animal farming if given meaty-tasting, meaty-smelling, meaty-looking alternatives.

No less a force than Bill Gates is backing the revolution. The Microsoft founder has money in both Impossible Foods and Beyond Meat, two well-funded companies with slightly different approaches.

Read more at The Washington Post


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